Melbourne's oldest community legal centre
Fitzroy Legal Service is a community legal centre based in Fitzroy, Melbourne. In 1972 they began providing free legal advice and support, intending to work towards a fairer and more just community. I worked with them to create a new logo and visual direction that would support their brand value proposition: community-driven justice.
Client
Client
Year
2021
Approach
The visual direction for the brand that we developed was inspired by activism, with the logo representing the organisation’s bold and unique role as a leading community voice. The off-centred placard shape is active, but remains symmetrical to the space around it, suggesting the idea of balance – a key theme in representing justice – while the text inside takes inspiration from the original window lettering, preserving the long history of Fitzroy Legal Service.
Impact
The end result of this project was a user-friendly and considered website that supported Fitzroy Legal Service’s goal of making community driven justice more accessible and attainable to those who need it.
